FROM BEAN TO BE

Lote 57 was born in Brasil with the aim of mediating concept flavors, ideas. Through the constant search we are able to obtain raw material from suppliers who are struggling for the cultural and historical recognition of coffee and cocoa production and are stablished according to new cooperations of traditional communities, whose small farmers seek space and recognition in the national and international coffee and chocolate market. We count on the participation of these small farmers to promote our product line with the objective of winning over our customers through respect for natural life and the well-being of those who work in these crops.

Here our journey of discovery began. A world apart. Nowadays we get up go to a supermarket and buy strawberries, chocolate, coffee, cinnamon, tea,packed and ready to consume. For me its a miracle of life. It is not the same at the farms that

I´ve visited, they wake up at 4 am everyday. The market is usually very far away. They pick up their tools and start the day. Cleaning, fertilizing.. the land, wait to grow and pray to be the best harvest and who knows this year will get better prices for your products. And finally when they are ready for the big moment. The price paid for their products just cover what they spent. And what supposed to be profitable and bring a quality of life, end in another sad harvest. Our work begins here, to bring awareness to those farmers. For the small brazilian farmers it´s really hard to compete cause they don´t have volume. We show them although they don´t produce big quantities they can focus on quality and the possibility to earn twice as much by selling to markets that care about quality. In partnership, we internationalize their products thus achieving better sales price and bringing back the enthusiasm that it is worth planting and staying in the field..

I chose the eagle as a symbol of this journey because of its meaning in my life and thinking about its characteristicshas helped me to grow in life. With its strength, courage, wisdom, sharp vision, intuition and creation. I learned that life seems different from an aerial perspective. We need to take a new look at the challenges in our lives. One of the lessons to be learned from the eagle is not to depend exclusively on intellectual solutions, but rather to become independent through actions to bring them to the concrete field of achievements. The eagle´s vision is 8 times more powerful than ours, allowing the eagle to see miles away. Its vision that taught me to take a step back and see the bigger picture. It is necessary to look the past and the present objectively while planting the future. The eagle teach us to courageously face our fear of the unknown and we will be able to fly as high as the joy of our dreams can take us. To fly like an eagle it needs to be cautions about being confident and trusting in our abilities.