FROM BEAN, TO BE

Lote 57 started in Brazil with the aim of mediating concept flavors and ideas. Through the constant search we are able to obtain raw material from suppliers who are struggling for the cultural and historical recognition of coffee and cocoa production. They are making efforts to establish themselves according to new cooperations of traditional communities, whose small farmers seek space and recognition in the national and international coffee and chocolate market. We count on the participation of these small farmers to promote our product line with the objective of winning over our customers through respect for natural life and the well-being of those who work with these crops.

A world apart, Here our journey of discovery began. Nowadays we get up, go to a supermarket and buy strawberries, chocolate, coffee, cinnamon, tea etc. packed and ready to consume. For me its a miracle. However It is not the same at the farms that I´ve visited. They wake up at 4 am everyday, the market is usually very far away. They pick up their tools and start the day. Cleaning, fertilizing,the land, and praying to be the best harvest who knows maybe this year they may get better prices for their products. And finally when they are ready for the big moment. The price paid for their products just cover what they spent. And what supposed to be profitable and bring a better quality of life, end in another sad harvest. Our work begins here, create awareness for these farmers. For the small brazilian farmers it´s really hard to compete because they don´t have volume. We show them although they don´t produce big quantities they can focus on quality and the possibility to earn twice as much by selling to markets that care about quality. By our partnership, we internationalize their products thus achieving better sales price and regenerating the enthusiasm that it is worth planting and staying in the field..

I chose the eagle as a symbol of this journey because of its meaning in my life and thinking about its characteristicshas has helped me to grow in life. With its strength, courage, wisdom, sharp vision, intuition and creation. I learned that life seems different from an aerial perspective. I believe that, we need to take a new look at the challenges in our lives. One of the lessons that can be learned from the eagle is not to depend exclusively on intellectual solutions, but rather to become independent through actions to bring them to the concrete field of achievements. The eagle´s vision is 8 times more powerful than ours, allowing the eagle to see miles away. Its vision that taught me to take a step back and see the bigger picture. It is necessary to look at the past and the present objectively while planting the future. The eagle can teach us to courageously face our fear of the unknown and we will be able to fly as high as the joy of our dreams take us. To fly like an eagle we need to be cautions about being confident and trusting in our abilities.